Apple (s aapl) wants to make good with customers who feel burned by the introduction of the iPad 2 and the $100 price drop on the original iPad. The company will be refunding customers the $100 difference between first-generation iPads bought before yesterday and those bought after the price drop, so long as the purchase happened sometime in the last two weeks.
The refund has been confirmed by Apple’s sales team and various other outlets, including Electricpig.In order to qualify, you’ll need to have purchased an iPad within 14 days of yesterday’s announcement, which puts the earliest eligible purchase date at about Feb. 16. Customers seeking the rebate will also need to have their receipts on hand.
This is actually pretty generous of Apple, which hasn’t done the same thing with the iPhone or iPod touch, as far as I can remember, unless you count the $100 in-store credit it offered to early iPhone buyers after that device got a price drop, which wasn’t the result of a new model being introduced. It has arranged rebates for customers who purchased Macs on occasion, but only to refund them for major OS updates that launched just after their new machines shipped.
What do you think? Is this a nice gesture, too little, or overly generous given that hardware updates are an inevitable part of buying gadgets?
Related content from GigaOM Pro (sub req’d):
- Can Anyone Really Compete With the iPad?
- Five Things Needed for a 48 Million iPad Market
- In Q3, the Tablet and 4G Were the Big Stories