Nicholas Lehman, formerly CEO of lifestyle network Plum TV, has joined NBC Universal (NSDQ: CMCSA) as president of Digital for NBCUniversal’s Entertainment & Digital Networks and Integrated Media division (E&DN/IM). It’s a new position and Lehman will report directly to Lauren Zalaznick, Chairman of the division. Lehman will run the pure-play digital businesses in the portfolio, including iVillage, DailyCandy, Swirl and Fandango.
He will be charged with developing an overarching strategy covering content, product development, marketing, sales, research and promotion across mobile, web, and new digital platforms for each business.
In addition, Lehman will be coordinating with each of the TV brand’s online platforms, including the sites for Telemundo, Bravo Media, Oxygen Media, Style, mun2. He is charged with planning digital research and innovation within the Entertainment. Lastly, cable and digital sales will get particular attention and Lehman will seek to devise digital advertising across the various broadcast and cable channels.
As the head of Plum TV, the NBCU release credits Lehman with turning the upscale lifestyle TV network around. Among the list of specific things he did at Plum, Lehman retooled its programming slate. He also launched mobile app and struck digital distribution deals, moving away from the channel’s cable-only strategy.
Lehman previously served as the COO of IAC (NSDQ: IACI) Programming, where he managed CollegeHumor and Very Short List. He was also one of the execs behind the creation of The Daily Beast, among others.
Lehman comes to NBCU barely a month after the long-delayed merger with Comcast was finalized. The merger brought Comcast Interactive brands such as DailyCandy, Swirl and Fandango to the broadcast and cable programmer. Being able to coordinate these varied assets as the integration process continues is a big challenge and partly explains the timing behind Lehman’s hire.