Microsoft’s Bing Adds Local Discounts From The Dealmap

Microsoft’s Bing’s newest feature: Deals. Under a partnership between the search engine and local deals aggregator The Dealmap, Bing will show users local deals — like a special offer, daily deal or coupon — when they search for a business that has a discount available. The deals will be marked by a new “deals icon” that will show up adjacent to the business’ listing on Bing when accessed from a PC and on a ‘deals’ tab when accessed from a mobile phone.

The add-on is Microsoft’s latest attempt to distinguish its search engine from Google (NSDQ: GOOG) by working with a third-party. In late December, for instance, the company partnered with EveryScape so users could see photos of the inside of some local establishments; Bing has also worked with OpenTable so that users can make reservations directly on the search engine and with FanSnap so that users can purchase tickets.

Bing Director Stefan Weitz tells us the Dealmpap partnership is part of a “different approach” the search engine is taking to develop new features: “Instead of creating our own program and starting from scratch, we’re looking for opportunities where (it) makes sense, for us and the consumer, to partner with leading industry experts. And, through these partnership, we’re able to bring the best of the Web to Bing.”