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Clearleap Takes Internet VOD to the Set-Top

Clearleap is taking a big step toward helping pay TV operators deliver hybrid cable and over-the-top video offerings to subscribers, with the announcement Wednesday that it has teamed up with set-top box manufacturer Pace. By integrating Clearleap’s technology platform with Pace’s set-top boxes, cable operators will be able to deliver IP-based, video-on-demand (VOD) services alongside their linear cable feeds, potentially increasing the amount of content available to consumers and the number of platforms that video can be served on.

Clearleap got its start bringing online video content to pay TV VOD libraries, striking deals like one with Verizon (s VZ) to deliver web-based local news, sports, traffic and weather information to its VOD system. But Clearleap has also been hard at work trying to build new distribution channels for VOD content delivered over-the-top.

As such, it has partnered with Roku to enable delivery on its broadband set-top boxes and with BD-Live technology provider RCDb to bring VOD contents to Blu-ray players.

The Pace deal adds a whole new wrinkle to those plans, enabling IP-based video delivery to hybrid set-top boxes that the manufacturer provides to cable operators. The Clearleap technology will let those pay TV providers avoid the cost of building out expensive VOD infrastructure to support a growing number of titles while also enabling them to also deliver to other platforms, like the Roku, or Blu-ray players.

Pace serves more than 65 mostly Tier 2 and Tier 3 pay TV operators in the U.S., and claims more than a third of the top 100 pay TV operators worldwide, which opens up a lot of new potential customers and partners for Clearleap. Of course, that doesn’t necessarily mean that operators will adopt the technology — but with larger cable and IPTV providers increasingly offering new features and devices on-demand streams can be watched on, this type of offering is an easy way for smaller pay TV companies to deploy similar features.

Check out this interview with Clearleap CEO Braxton Jarratt on how the company will deliver online video to new devices:

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