Tomorrow’s paidContent 2011 In NYC: New And Paid Digital Content


Credit: Corbis / David Brabyn

Whatever you call it, many news publishers are now looking for paying digital customers. We’re still waiting for’s implementation, but others have gone before it. How are they faring, what can we learn, what’s next and how will the payment platform battle between Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) pan out? At our flagship conference paidContent 2011; The Next Decade in Digital on March 3 at TheTimesCenter in New York we’ll address the issues surrounding the changing landscape of digital content, including paywalls and subscription models.

The day kicks off with a look at the tablet landscape by Forrester’s Sarah Rotman Epps, fresh from Apple’s iPad announcement. In The New Digital Content Storefront: Why Aren’t We There Yet?, her colleague James L. McQuivey explores the Balkanized digital content marketplace and possible solutions with Morgan Guenther, President & CEO, Next Issue Media; Alex Kazim, CEO, Ongo; and Ellie Hirschhorn, EVP & Chief Digital Officer, Simon & Schuster. Later that afternoon, Jim Gerber, Director, Strategic Partnerships, Google; Rob Grimshaw, Managing Director,; Justin Smith, President, Atlantic Media; and Gordon Crovitz, Co-Founder, Journalism Online and former publisher of the Wall Street Journal, will talk business models Robert Andrews, our UK editor.

The sessions are part of a strong full day of programming focusing on paid content from a variety of directions. Threaded throughout are Q&A’s with Lauren Zalaznick, Chairman, Entertainment & Digital Networks/Integrated Media, NBC Universal; (NSDQ: CMCSA) Arianna Huffington, Co-Founder & Editor-in-Chief, The Huffington Post and Tim Armstrong, Chairman & CEO, AOL; (NYSE: AOL) Nick Denton, Founder, Gawker Media; Dan Rose, VP, Partnerships & Platform Marketing, Facebook; Greg Clayman, Publisher, The Daily — and at lunch, Keith Olbermann, Chief News Officer, Executive Producer and Host, Current TV with one of his new bosses, Joel Hyatt, Executive Vice Chairman & Co-Founder, Current Media. For full details, see the full agenda and speaker list.

Tickets are still available but limited so don’t delay if you want to take part: register now.

Register for paidContent 2011 in New York, NY on Eventbrite

Our sponsors are Gigya, FreeWheel, Oracle, ThePlatform, *Reuters*, Studio One Networks, Vibrant, Mashery, and *Adobe*. If you’re interested in joining them, please contact our sales staff at ads AT

Check out last year’s coverage of paidContent 2010

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