The Morning Lowdown 02.28.2011


Credit: Corbis / Patricia Curi

»  CBS Interactive (NYSE: CBS) and are part of an increasing number of major publishers to start their own ad networks, joining NBCU (NSDQ: CMCSA) and The Weather Channel. So is this about the “death of ad networks” we’ve been hearing for years? Undertone CEO Mike Cassidy says that those ad nets that sell low-quality ads will take a hit. “Does this over all cause concern for networks? Absolutely,” he told the NYT. “Does it cause concern for every ad network? Absolutely not.” [NYT]

»  Tracking is big business for online ad firms — but now, Microsoft (NSDQ: MSFT), McAfee and others are finding that blocking the trackers is also pretty remunerative. [WSJ]

»  It’s been two years since Colorado lost the nearly 150-year-old Rocky Mountain News. Its former editor, John Temple, has found that life is at least better for many of the former journalists who presided over its demise. [The Atlantic]

»  HBO appears to be passing on its comedy series that offered a thinly-veiled portrait of Hollywood blogger Nikke Finke. [Deadline Hollywood]

»  The Washington Post Co. (NYSE: WPO) helpfully breaks out its P&L info from its newspaper division and Frédéric Filloux takes a look over the past seven years, and finds that “for each dollar added to online revenue, the WaPo lost five dollars on print.” He concludes that the online ad business model, when applied to the transformation of the newspaper industry, is largely failure” for the usual reasons: profusion of free content dilutes “premium” newspaper brands, which puts further downward pressure on CPMs. [Monday Note]

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