Amazon Web Services today rolled out the latest in a long line of incremental enhancements; CloudFormation. The new feature makes it reasonably straightforward to assemble a bundle of resources and configuration parameters into a ‘stack’ which can be deployed when required. Amazon’s Jeff Barr illustrates this with a very simple example, assembling Elastic Compute Cloud (EC2) instances, auto scaling, security groups, Relational Database Service (RDS) instances and more to get WordPress installed and running. This is a welcome move forward, but hardly ground-breaking. As we’ve discussed before, companies from JumpBox and Bitnami to RightScale and enStratus make their living by simplifying use of infrastructure Clouds like Amazon’s. Their value proposition became a little less clear this morning.