As ad targeting takes off, ad tech companies are experimenting with new models and Washington is applying much greater scrutiny. At paidContent 2011, March 3 at TheTimesCenter in New York, we’ll look at where ad targeting stands today — and where it’s headed. What are some of the opportunities and the challenges that come with this new data? Which approaches to ad targeting would survive a Do Not Track law, if that becomes reality? And with so many new targeting businesses cropping up, consolidation seems likely — who will get caught up in the shakeout?
Our Executive Editor Ernie Sander will lead the discussion with Josh McFarland, CEO, TellApart; Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB); Vivek Shah, CEO, Ziff Davis; and Michael Walrath, Investor & Entrepreneur.
Some of our other speakers include: Arianna Huffington, Co-Founder & Editor-in-Chief, The Huffington Post and Tim Armstrong, Chairman & CEO, AOL; (NYSE: AOL) Lauren Zalaznick, Chairman, Entertainment & Digital Networks/Integrated Media, NBC Universal (NSDQ: CMCSA), kicking off the day; Nick Denton, Founder, Gawker Media; Dan Rose, VP, Partnerships & Platform Marketing, Facebook; Greg Clayman, Publisher, The Daily — and our lunchtime Q&A speakers, Joel Hyatt, Executive Vice Chairman & Co-Founder, Current Media and Keith Olbermann, Chief News Officer, Executive Producer and Host, Current TV. You can see the full agenda here.
Tickets are selling fast so don’t wait too much longer; register today.
Our sponsors are Gigya, FreeWheel, Oracle, ThePlatform, *Reuters*, Studio One Networks, Vibrant, Mashery, and *Adobe*. If you’re interested in joining them, please contact our sales staff at ads AT contentnext.com.