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Social networks served up 29.5 billion display ads to UK users in December 2010, according to comScore’s Ad Metrix.
That’s a whopping 41 percent of the total display ads served. No indication of how many social ads were served up.
Deloitte reckons social networks’ advertising prospects are modest and unclear.
comScore (NSDQ: SCOR) says: “Though advertisers have sometimes resisted advertising on social networks due to low click-rates, it is important to recognise that display ads have brand-building impact independent of driving clicks.”
More in comScore’s 2010 European Digital Year In Review.