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Rosslyn Analytics, providers of cloud-based tools for the management of corporate spend data, today announced availability of a new online store to simplify access to the various tools provided by the company and its partners. In the context of my most recent Weekly Update, comments towards the end of my conversation with Rosslyn CEO Charles Clark were more relevant than his key proposition. To undertake analysis of customer data, Rosslyn currently stores and processes it in either UK or US-based secure data centres. According to Clark, there are ‘numerous’ opportunities to add value by means of suitably anonymised aggregation. Whilst looking at your own carbon footprint figures, you might be shown how you are performing with respect to other (probably unnamed) organisations in your market, for example.
As I explored in the Weekly Update, large data marketplaces should get more valuable as you offer mechanisms to aggregate across the whole. Even in situations like Rosslyn Analytics’, where the data are not explicitly being uploaded for sharing or sale, similar opportunities rapidly begin to manifest themselves. How does a company like Rosslyn (and it is far from unique in seeing this opportunity) begin to realise some of these ancillary benefits, without scaring customers for its core business?