comScore: January Browsing Was All About Jobs, Taxes And Travel


The latest comScore (NSDQ: SCOR) Media Metrix rankings are out and January showed web users thinking about three things in particular: jobs, taxes and travel. In terms of which site networks saw the most visitors, the top three remained in the hands of Yahoo (NSDQ: YHOO), Google (NSDQ: GOOG) and Microsoft (NSDQ: MSFT). Interestingly, Tribune Interactive climbed 9 positions to rank as the #32 property overall with 31.8 million visitors.

One of the interesting things about the comScore numbers is how little difference there is between the top three site networks. Yahoo is 178.8 million, followed by Google with 178.5 million and Microsoft has 176.7 million. Facebook still has a ways to go to catch up, but it’s continuing to grow tremendously, hitting 153 million last month, way ahead of AOL’s 110 million uniques.

On the advertising front, Facebook’s strength showed itself elsewhere as it crossed into comScore’s top 10 for the first time in January with a 72.3-percent reach.

Looking towards the end of the comScore top 50 most visited sites, Huffington Post, a relatively new entrant to list was at 41, while Netflix (NSDQ: NFLX). hit 44. Release

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