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Today’s must-read is this fantastic post from Forrester’s James McQuivey examining the new fees for mobile content subscriptions being imposed by Apple and Google. McQuivey keenly compares the mobile-app space to the credit card industry, and argues that not only is Apple’s 30 percent take too large, Google’s 10 percent share is higher than it should be. The analyst isn’t questioning the right of app distributors to take as large a chunk as they please, but predicts that “the long-term resting point” for such fees is likely to be smaller than Google’s 10 percent. It’s a pretty compelling argument, and one that surely gives hope to the app developers and media publishers who have been up in arms this week.