Dex One Sells To B-To-B Lead Site Resource Nation


Dex One, which announced it would be shutting down its operations last fall, is now selling the brand name and related assets of the business search engine to b-to-b lead generation company Resource Nation. A purchase price was not disclosed, although it is likely a steep discount to the $345 million Dex One paid for three-and-half years ago considering Dex One had publicly stated that its operations were not “viable.” PE firm JMI Equity has provided cash to Resource Nation to fund the purchase.

It sounds from the announcement as though the transaction will preserve much of Dex One had said in November it would phase out the business and only hold on to the brand name and URL. Resource Nation however says it will keep “a number” of employees and integrate into Resource Nation.

It will also operate “under its distinct brand name.” That’s not surprising, considering the value of the domain name. The company’s founders purchased the URL for $7.5 million in 1999, making it one of the biggest domain sales to date.

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