Blog Post

‘Open’ App Store GetJar Picks Up $25 Milion To Target Android Users

The strong third player in apps, GetJar, has today announced that it has picked up a massive $25 million round in a third round of funding, in a strong endorsement of the cross-platform app store model that does not come from a single device or OS company like Apple’s App Store and the Android Market.

But GetJar says that while it will continue to support its app stores on iOS and RIM (NSDQ: RIMM) devices, it will mainly use the new funding to better target and acquire Android users worldwide.

GetJar points to recent Gartner report that says global mobile app store revenues will triple from $5.2 billion last year to $15 billion in 2011, and keep growing to an astounding $58 billion by 2014. In addition, Gartner estimates total app store downloads will reach 17.7 billion, with 81 percent of those being free, while mobile advertising is expected to grow nicely over time into a multi-billion dollar market.