Speed-Reading The New Mary Meeker Deck About Mobile

Mary Meeker

If you were concerned that joining Kleiner Perkins Caufield & Byers would sap uber-analyst Mary Meeker of her ability to generate wonk-tastic decks filled with charts that make venture capitalists salivate, think again. But if you don’t have time to wander through all 56 of the glorious slides (see below) she presented at Google (NSDQ: GOOG) today, we’ve narrowed down the message for quick consumption.

To summarize in three paragraphs:

Mobile has hit critical mass. The stratospheric rise of iPad, App Store and Android are driving the global uptake of smartphones and tablets, to the point where they’re outselling PCs as of the fourth quarter of 2010.

Social networks are a big part of what’s propelling mobile, and not just Facebook; Zynga, Twitter and GroupOn are riding that hockey-stick growth curve as well. Ad spending on mobile isn’t quite there yet, but the upside is tremendous and marketers are at least experimenting on the platform.

E-commerce will drive mobile as well, with everything from virtual goods to retail discounting paving the way. Don’t get used to the players dominating the space because new companies are bound to shake things up.

Top Mobile Internet Trends 2011 (from KPCB)

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