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All the main ad companies regard digital and emerging markets as their two big growth pillars. But, as slides in Razorfish owner Publicis’ 2010 annual report show, it’s really only digital that’s taking a bigger and bigger place in the company’s overall mix…
Having grown digital to 28 percent of its revenue in 2010, Publicis, led by Maurice Levy, is now targeting 35 percent by 2014. Slides cryptically say there is “more to come”, with an initiative planned for launch on February 21.
From the report: “North America achieved a remarkable turnaround, posting growth of 9.9 percent in 2010, after strong resilience in 2009 thanks to the high contribution of digital services to the region’s revenue. This growth was largely shored up by the strong performance of digital business which accounted for 42.6 percent of the region’s revenue in 2010.”
Organic revenue rose 8.3 percent to €5.4 ($7.35/£4.58)bn. Net income up 30.5 percent to €526 ($715.57/£445.94) million.