Future Says Online Growth Now Off-Setting Print Shrinkage

Stevie Spring

October-to-January digital ad revenue at magazine publisher Future was 25 percent up from the same period a year earlier.

Future says that “more than compensated for a 10 percent decline in print advertising revenue, and now represent 32 percent of total advertising revenue”.

Whether it really “offset” decline is unclear – did Future make more online money than it lost from print, or was it only offset on a percentage basis? No specific figures are given in interim earnings updates.

The company noted “pressure” on print circulation. CEO Stevie Spring: “We expect the trading environment to remain challenging throughout 2011, but our progress online and in customer publishing – our main growth areas – and in our tablet and mobile development – is pleasing.”

The UK-based publisher has a U.S. division with several licenses to publish consoles games mags. U.S. revenue fell two percent, though digital revenue “substantially offset reductions in circulation and print advertising”.

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