Bieber-mania is upon us with the release this week of Justin Bieber’s Never Say Never, the Jon M. Chu-directed concert film/biopic detailing Bieber’s rise to fame. But if you simply cannot wait until the movie comes out this Friday, then there’s an epic red carpet live stream today to scratch your Bieber itch.
Hosted by Livestream.com, the Never Say Never live stream begins at 4 PM PT/7 PM ET with an behind-the-scenes look at the movie and Bieber himself, followed by two and a half hours of red carpet coverage. The stream is also available on Facebook and mobile devices.
“I’m so grateful for everything that I get to experience, and I know I couldn’t do any of this without my fans. What a cool way for them to experience my movie’s premiere with me!” Bieber says in the official release, speaking exactly the way a normal teenager does.
Bieber, lest we forget, was one of the first mainstream stars that YouTube (s GOOG) built, first getting attention online thanks to recital videos that his mom would post for distant relatives. That was in 2007 — and now he’s a global brand with the kind of star power that lets you casually drop by The Daily Show…and Saturday Night Live.
Livestream has been pushing hard when it comes to drawing high-profile exclusives from the Hollywood scene, hiring away Ustream’s Jeff Varnell last fall to do just that. Recently, Livestream has hosted the 2011 Oscar nominations announcement and has partnered with the Associated Press for awards season coverage and Conan for a weekly live broadcast. Bieber may be new to Hollywood, but he’s still a big draw.
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