Film Fans Say: Don’t Make Me Steal


We’d pay for content if we would get it our way: That’s the gist of the Digital Media Consumption Manifesto that was collectively written by audience members of this week’s Lift conference in Switzerland.

Supporters of the manifesto promise to never illegally download any movie again, if the film industry offers them a legal alternative that is meeting their demands.

These are, in short:

  • Cheaper Movies. The manifesto demands that paid downloads should be as cheap as a theater ticket. Rentals should run at ? of that, subscription services shouldn’t cost more that three theater tickets per month and three TV show episodes should cost as much as one movie.
  • No DRM. Movies are supposed to be DRM-free and run on any device.
  • Everything, everywhere. The manifesto’s authors want to have access to “nearly every movie ever made,” and demand that Hollywood does away with its international release schedules and local restrictions to instead release titles world-wide on the same day.
  • No FBI warning. Movies are supposed to come without ads and any copyright infringement warnings.

I know what you’re thinking: Good luck with that. There are no signs that Hollywood will abandon its lucrative windowing or its insistence on DRM anytime soon. Then again, people also said the music industry would never sell MP3s without DRM, so it may not be that bad to aim high. The manifesto has so far attracted 2,700 signatures, and the number of supporters is growing quickly.

Regardless of how unrealistic it may be, the manifesto brings up an interesting question: How have DRM, price, release windows and similar issues affected your purchasing behavior? Have you downloaded files illegally in the past, and have new services made you stop? Or have you always paid, but would you pay even more for content if any of the demands of the Digital Media Consumption Manifesto were met? Let us know in the comments!

Image courtesy (CC-BY-SA) of Flickr user elizaIO.

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