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The Morning Lowdown 02-04-11

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»  Jim Cramer, a co-founder of (NSDQ: TSCM) and host of “Mad Money” on CNBC (NYSE: GE), has stepped down as chairman of the board of the financial news site’s parent company. PE firm exec Christopher “Woody” Marshall will take Cramer’s chairman seat, though the financial news talker will remain on the board. [TalkingBizNews]

»  A five-week study of a Campbell iPad campaign by Nielsen says that users who saw at least one of Campbell’s iAds had twice the recall than those who had seen a TV ad. And consumers shown an iAd remembered the brand “Campbell’s” five times more often than TV ad respondents and the ad messaging three times more often. [AdAge]

»  Pageviews look like they’re down 25-33 percent in Gawker Media’s new format. [@gabrielsnyder]

»  Apps are all the rage — you can tell by all the breathless coverage of News Corp (NSDQ: NWS). iPad newspaper The Daily this week — and publishers are hoping they’ve found the key to unlocking consumers wallets when it comes to paid content. So that’s where we are now. But the future may belong to HTML5. [Ken Doctor, Nieman Labs]

»  Social net Q&A site Quora is a verifiable hit whereas other question-and-answer sites have missed the mark. But as the site passes from the “cool,” early adopter set to the general public (well, soon), it could be victim of its own success as the “high-fidelity” gets drowned out in a “cacophony” of voices. But isn’t that the age-old problem of any company with a hot product? [GigaOm]