Online leads marketplace Reply.com has made its second small acquisition in two weeks, purchasing mobile ad network adHubs, which has about 1,000 iPhone and Android apps in its network. Reply, which lets companies buy information about people who have indicated an interest online in buying a certain product, says the deal will allow it to “increase organic traffic from a fast growing source, aggressively grow its presence in mobile, and maximize its supply of locally-targeted consumer prospects.”
The deal follows Reply.com’s purchase last Tuesday of a collection of websites related to real estate and home improvement. At the time, the company suggested it was looking to purchase additional entities.
Reply.com filed to raise $60 million in an initial public offering a year ago but it doesn’t look like it’s making progress on that front, although it hasn’t withdrawn its registration statement.
In June, it raised $15 million in new funding and today it said that Saints Capital, a PE firm that specializes in secondary transactions, had purchased $10 million of the company’s stock from existing shareholders, implying that the existing backers did not believe Reply.com would be finding an exit of its own soon.