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MSNBC And Newsweek End Web Traffic Partnership

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With the final ink barely dry on the merger between Newsweek and The Daily Beast, MSNBC (NSDQ: CMCSA) has been told that it will no longer share web traffic with the print-based publication, Mediaweek reported.

The word comes just after The MSNBC Digital Network claimed it set a new site record of 161.7 million total online video streams in January, 2011.

The deal was initially considered to have mutual benefits. But MSNBC seems to have been doing well with its other traffic drivers, such as social net boost it got from the addition of the @BreakingNews Twitter feed.

The site also introduced a streamlined redesign and greater emphasis on video last summer, which also may have helped it attract more visitors. MSNBC has also worked with the production team Berman Braun on its Washington DC-centric politics/gossip site, BLTWY.

In contrast, the number of unique visitors to has fallen off, a likely result of the mass exodus and turmoil surrounding its sale to Daily Beast parent IAC (NSDQ: IACI). Monthly uniques were at 3 million in December, down from 5 million in June, Mediaweek said, citing Compete numbers.