IAC’s Blatt Explains The OkCupid Purchase


Credit: IAC

Leading his first earnings call since being named IAC’s CEO, a very fast talking Greg Blatt said the company’s $50 million purchase of ad-supported dating site OkCupid would round out IAC’s dating offerings. “Different people at different stages want different things,” he said. Blatt said OKCupid, which lets users build a profile and answer thousands of online tests about themselves to find an ideal match, appealed to a younger demographic than IAC’s other dating sites, including Match.com.

Blatt acknowledged that he would rather have a user sign-up (and pay) for Match than sign on to OkCupid, which is free to use, but he said that the company was not looking at OkCupid as a “traffic acquisition strategy” for its subscription sites. Instead, he said that while there would now be an opportunity to market Match to OkCupid users, there would also be opportunities to get some users who visited Match but weren’t willing to pay up to head to OkCupid instead. “We really do believe that these are not tradeoffs,” he said.

Blatt may now be CEO, but there was no doubt during the call that Barry Diller, who remains chairman, was still in control. “I’m not exactly going into the rocking chair,” Diller said, although he added that “we will become much more focused, aggressive, ambitious than we have been before.” After Blatt made some general introductory remarks, Diller prodded him to say something about the strategy behind the OkCupid acquisition — and Blatt complied.


Fernando Ardenghi

Lack Of Innovation & Decadence can summarize the Online Dating Industry 2010.

Traffic of paid dating sites declined sharply during 2010 and continues. They are full of inactive profiles (some fake ones)
* The 2009 and 2010 showed big sites like Match, Chemistry, True, eHarmony, PerfectMatch, Be2, Parship, Meetic and others have WorldWide less traffic than 2 years ago or decaying in traffic.
It was not due to economic downturn or the traction of social networking sites.
It was a new phenomenon.
Daters had understood the entire Online Dating Industry for serious daters in 1st World Countries has:
* No Legislation.
* No Quality Norms.
* Low reliable background checks.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).

* Free/freemium online dating sites like PlentyOfFish and OKCupid are only marketing tools useful to send prospective customers to paid online dating sites like Chemistry and eHarmony.
When free users got tired of free sites, they migrate to a paid one.

During the tenure of Tim Sullivan as CEO, Match entered the compatibility matching era with WeAttract’s test.
During the tenure of Jim Safka, the IAC (Match) launched Chemistry (the last innovation at Match, it was during 2005).
During the tenure of Thomas Enraght-Mooney, the IAC acquired 27% stake in Meetic but lost the war in Europe.
During the tenure of Greg Blatt, the IAC bought some online dating sites like PeopleMedia’s Communities, SinglesNet and YahooPersonals unit.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.


What this idiot doesnt get is that a large margin of users on OKC arent all young and MANY have contributed to its success by fleeing match for a much more superior service! if he messes with the OKC dynamic at all, or tries to integrate any of the crap Match features into the free site he will be killing the goose that layed the golden egg.

Alas, if nothing else its a nice exit for founders and I tip my hat to them!


Go long. All the acquisitions are likely going to be very accretive in the highly lucrative online dating space.

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