Twitter client Seesmic has raised a $4 million third round from customer relationship manager Salesforce.com and an unidentified company managed by investment firm Softbank Group. For the past six months, Saleforce and Seesmic have been working on an “enterprise” offering for companies who want to keep track of what consumers are saying about them on Facebook and Twitter.
To date, Seemic, which began its life as a video commenting blog and then switched gears into offering desktop and mobile apps for using Twitter and Facebook, has raised $16 million with this round. Previous investors have included Atomico, Omidyar Network and Wellington Partners.
Overall, San Francisco-based Seesmic can incorporate about 50 different social networks into its system. So far, advertising hasn’t had much of a place for Seesmic, in terms of its business model. Just over a year ago, the company, founded by CEO Loic Le Meur, acquired Ping.fm, a service which lets users post updates to more than 46 sites from one place (and something that Apple (NSDQ: AAPL) iTunes users have mistakenly confused with its Ping social net tool).
As it tries to maintain its popularity amid a sea of other Twitter and Facebook clients, the company will probably pursue more of these sorts of private deals going forward. Release