Blog Post

Mobile Data Roundup: AdMob Stats; Microsoft/Yahoo; Social-Net VoIP

— AdMob: Some updates from Google’s AdMob advertising network…the site now sees more than 2 billion ad requests per day, a four-fold increase in the last year. Europe seems to be the biggest growth area at the moment, with 10 countries in Western Europe with the most ad requests all seeing a greater than 400% growth in ad requests in 2010. Interstitials, which a lot of people find really invasive, seem to be on the rise: more than half of AdMob’s top 50 brand advertising campaigns in December 2010 used AdMob’s interstitial ad unit, with impressions in that unit growing more than 500 percent in the last year. The company now has 50,000 publishers using their network. (AdMob blog)

Microsoft/Yahoo: Microsoft (NSDQ: MSFT) has now officially confirmed that Yahoo’s mobile email client is the culprit behind the data leak experienced by some Windows Phone 7 users, which was resulting in some users unwittingly sending up to 50MB of data per day. It’s now offering a suggestion of how to “mitigate” the leak while Yahoo (NSDQ: YHOO) and Microsoft rollout a permanent fix. (via Windows Phone Secrets)

Mobile VoIP: The researches at In-Stat say that the number of consumers using mobile VoIP services such as Skype, fring and Google (NSDQ: GOOG) Talk is set to balloon to 139 million worldwide by 2014. A large part of the growth will be down to social networking sites, where mobile VoIP services are getting increasingly integrated. At the moment, In-Stat notes that T-Mobile subscribers make nearly twice as many mobile VoIP calls than subscribers with any other operator. (via Release)