The paidContent 50: The Most Successful Digital Media Companies In The U.S.

37. Hulu


U.S. 2010 digital revenue: $260 million

Snapshot: The online video site couldn’t have seemed a more promising venture at the start of 2010, with murmurings of a $2 billion IPO to come. But that — and the very viability of the company — has come into doubt as stakeholders are in such disagreement over its direction that CEO Jason Kilar is believed by some to have one foot out the door. One owner that won’t have a say in its future is Comcast, which the FCC prevented from taking direct oversight of Hulu as a condition of its NBC Universal acquisition.

Key digital move in 2010: In June, Hulu made good on rumors it would add a subscription tier to its ad-supported service. Hulu Plus gives viewers access to deeper libraries of programming across a range of connected devices at $9.99 per month, a sum it reduced in November to $7.99. In February, Kilar noted Plus was on track to reach 1 million subs this year–quick growth, but a long way off from rival Netflix’s 20 million base.

How we generated our estimate: The company provided the sales figure to us. It was up 140 percent from 2009.