U.S. 2010 digital revenue: $190 million
Snapshot: Like the other major newspaper publishers, McClatchy is trying to offset falling print ad sales with online ad dollars. And just like most of the others, it is coming up short. About 18.1 percent of its advertising revenue comes from digital, up from 16.2 percent a year ago. The company’s digital operations aren’t exactly taking off, though. In 2010, digital ad sales increased only 2.4 percent year-over-year. Print ad sales plummeted 10.2 percent over the same period.
Key digital move in 2010: McClatchy was the first newspaper publisher to align itself with Groupon, announcing a deal over the summer to promote exclusive Groupon deals on its local websites. It has subsequently started offering its own daily deals using its in-house ad sales teams as well.
How we generated our estimate: The company reported $189.9 million in digital advertising sales in 2010.