The paidContent 50: The Most Successful Digital Media Companies In The U.S.

34. GameStop

GameStop

U.S. 2010 digital revenue: $290 million

Snapshot: GameStop is the dominant video game retailer, with more than 6,500 stores worldwide and an accompanying e-commerce site. But the company has also been trying to aggressively expand its website beyond e-commerce — it wants to be a place where gamers can read about games and play games online.

Key digital move in 2010: As part of that effort, GameStop purchased online game site Kongregate in June. It also announced a two-year agreement with News Corp.’s IGN late last year to license content from its network of sites.

How we generated our estimate: The company reported $290 million in sales from its “digital offerings,” which it said was up 61 percent year-over-year. That total, which includes sales of subscription cards for online video game services like Xbox Live, as well as PC downloads, still pales in comparison to the company’s overall sales, which were $9.47 billion.