Tina Brown isn’t the only one hiring traditional news vets. Bonnie Fuller is adding some editorial and strategic firepower to HollywoodLife.com by bringing on John Mancini, former editor-in-chief and EVP of Newsday and a senior editor at the New York Post, as news director of the celeb-style site.
Fuller relaunched the site, part of Jay Penske’s Mail.com Media Corporation (MMC), in 2009 as president and editor-in-chief; she has a staff of 18 with plans to expand this year. In addition to overseeing the reporting team, Mancini will work with Fuller on editorial strategy, traffic building and the site’s overall direction. His remit includes breaking news and content development.
Quite a switch for someone who has spent most of his career in hard news. In addition to being the top editor at Newsday for five years, Mancini held a variety of editing jobs at New York newspapers including the Post, the Long Island Voice and the New York Times. He left Newsday in late 2009, following an earlier brief departure during a spat over newsroom control with new owners Cablevision (NYSE: CVC). It’s also a switch back to management: his most recent job was transit reporter for NY1.
Mancini’s focus now will be women ages 18-35, who are obsessed with celebs and style, trading in sleeping station agents for wardrobe malfunctions and straying spouses. HL claims more than 3 million monthly uniques.