Industry Moves: Zynga; NYC; REVShare; eHarmony; FIC

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Zynga: Former Facebook exec Mike Murphy has joined Zynga as a senior advisor for its advertising strategy, AllThingsD reports. He’s also finalizing his consulting gig with Facebook; he left the company last October to take some personal time off.

New York City: Mayor Michael Bloomberg adds to his administration by appointing Rachel Stern as its first chief digital officer, CNET reports. She’ll use digital technology and social media to better work with the community, including improving the city’s official site NYC.gov. She’s leaving her two previous companies for the new gig, which include GroundReport, a small citizen news site that she founded, and consulting firm Upward Strategy.

REVShare: Three key promotions: Chelle Lewis is now VP of global affiliate sales, Matt Schulde is VP of national accounts and Shaia Ash is director of network operations. A nine-year REVShare vet and former VP of network, Lewis leads the global affiliate sales division and reports to CEO Brendan Condon. Former senior network representative Schulde and former national network coordinator Ash both report to Lewis.

eHarmony: Greg Waldorf has stepped down as CEO and board member, reports socalTECH.com. A founding investor of the online dating service, Waldorf worked with eHarmony for over 11 years, five of which he was CEO. President and COO Greg Steiner will assume Waldorf’s responsibilities while the board looks for a new CEO.

Fox International Channels (FIC): Liz Dolan has joined FIC as chief marketing officer, reporting to President and CEO Herman Lopez, according to B&C. No stranger to the role, she previously was CMO for the OWN channel. Prior to that, she was corporate VP and director of global marketing for Nike.

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