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Verizon iPhone Will Have $30 Unlimited Data Plan

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Verizon iPhone 4Customers planning to buy a Verizon (s vz) iPhone (s aapl) have reason to celebrate today as the company’s COO, Lowell McAdam, has confirmed that there will indeed be a $30 unlimited data plan available for the device. McAdam shared the news with the Wall Street Journal (s nws) ahead of Verizon’s meeting with investors today.

iPhone buyers won’t have much of a choice when it comes to data options, however, as Verizon is also discontinuing its lower tiered 150 MB data plan, which costs subscribers only $15 a month. That option, just introduced last October, will be discontinued at the end of January, and won’t be available at all to new iPhone subscribers.

McAdams told the Journal that the decision to keep the unlimited plan for iPhone subscribers is specifically intended to attract subscribers away from rival AT&T. “I’m not going to shoot myself in the foot,” he said. “Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T.”

AT&T (s t) currently offers two data plan to iPhone subscribers: 200 MB per month costs $15, while $25 will get you 2 GB of usage. AT&T discontinued its $30 unlimited data plan in June 2010 in an attempt to ease its network congestion problems.

Are higher data limits reason enough to convince you to switch to Verizon for iPhone service, if you weren’t convinced already?

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5 Responses to “Verizon iPhone Will Have $30 Unlimited Data Plan”

  1. It was hard for me to put a gadget like the iPhone away, and get a cheaper, not so smart, yet ergonomic business phone fro straight talk. Missing phone calls, and not being able to phone out was becoming too much of a problemm for me to ignore. Now that the viPhone is entering the market I’m tempted yet again to try it out, in the vain hope that the previous problems would be fixed. Just the thought of entering another contract keeps my sensibilities in tact.

  2. Yep, and then six months after all the “fools” switch over and are beyond the return period, locked into their contracts, Verizon will announce that the all-you-can-eat broadband buffet is over, just like Virgin Mobile did this month. There is nothing to stop them from doing so.

    Seriously, carriers either are able to support an uncapped plan, or they shouldn’t even offer it. Announcing that you will just to screw your customers a few months later is typical of today’s lousy US carriers obsessed with getting a fast buck at whatever cost to others. It’s not the way to sustain a revenue stream, much less ensure customer loyalty or long-term clients.

    If Verizon were serious about offering unlimited data, and really do have the capacity, why isn’t it available on any of their faster 4G LTE devices that they announced at CES? You can be a company that makes it’s money with scams, or you can recognize that there is a demand for fast, uncapped broadband, and own that market by offering heavy users what they want.

    Sorry Verizon, but your announcement smells to me like a scam!

  3. We still have our “Unlimited” plan with at&t. I wont consider switching to V until I can use voice and data at the same time.
    I left V years back due to customer service and billing issues and have been happy w/at&t as service is great in our area.