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Customers planning to buy a Verizon (s vz) iPhone (s aapl) have reason to celebrate today as the company’s COO, Lowell McAdam, has confirmed that there will indeed be a $30 unlimited data plan available for the device. McAdam shared the news with the Wall Street Journal (s nws) ahead of Verizon’s meeting with investors today.
iPhone buyers won’t have much of a choice when it comes to data options, however, as Verizon is also discontinuing its lower tiered 150 MB data plan, which costs subscribers only $15 a month. That option, just introduced last October, will be discontinued at the end of January, and won’t be available at all to new iPhone subscribers.
McAdams told the Journal that the decision to keep the unlimited plan for iPhone subscribers is specifically intended to attract subscribers away from rival AT&T. “I’m not going to shoot myself in the foot,” he said. “Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T.”
AT&T (s t) currently offers two data plan to iPhone subscribers: 200 MB per month costs $15, while $25 will get you 2 GB of usage. AT&T discontinued its $30 unlimited data plan in June 2010 in an attempt to ease its network congestion problems.
Are higher data limits reason enough to convince you to switch to Verizon for iPhone service, if you weren’t convinced already?
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