Unified Address Book Silentale Will Go Silent, Then Relaunch as Backup for Social Networks


Silentale, the “unified address book” that we wrote about last year, has sent an email to its users announcing that the service is ending. The email says that “starting January 31st, we will be phasing out the Silentale service…You will still have access to your account and data until February 14th. After this date, your data will be irrevocably deleted.”

The email also says that “in [Silentale’s] place, we’ll unveil SocialReplay, a time machine for social media accounts.”

It would appear from this news that Silentale has lost out to the popular Gist service. And while there isn’t much information on the SocialReplay website, it’s being described as a “daily backup of your social media accounts” that can be browsed or downloaded when needed. This sounds a lot like Backupify, which we reviewed before it changed its name.

Are you a Silentale user affected by this announcement? What will you use instead?


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Plaxo has been innovating in the unified address book space since 2002. It’s the smart, secure address book that imports all your contacts, then syncs your single-source address book w/ your computers, email, and phones.


They’re closing one service because they can’t compete with Gist and instead they’re going to launch another service which will be competing with a strong existing player, on much the same ground. Hmm, glad I’m not one of their investors :)

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