Blog Post

New Service Vid.ly Hopes To Simplify Maze Of Web Video Formats

Google’s announcement this month that Chrome wouldn’t support the popular H.264 video format was a setback to the idea of a simple unified standard for online video. But those rifts could be good news for Vid.ly, a new service that encoding.com launched today.

Encoding.com president Jeff Malkin says he wants Vid.ly to be a “super simple” way to encode video into 14 different formats that cover every possible web browser and mobile device. Every video uploaded will get its own Vid.ly URL that can be shared with users. The video content will be transcoded into various formats, and when someone accesses the URL, Vid.ly will detect what type of browser or device the person is using and show the correct video.

The service is free for now, and Malkin says he’ll be launching a Pro version, and API access, in a couple of months. After the Pro version launches, he says high-volume publishers will be able to generate hundreds of Vid.ly URLs. The company has a video explaining the service. Vid.ly is in private beta right now, but readers can try it out by using the code HNY2011.