Interview: BBC’s Outgoing Huggers Says Cuts Fix A Bloated Website


“We’ve been able to fix a lot of the things that were broken,” the BBC’s outgoing top digital exec, future media and technology director Erik Huggers, told paidContent:UK, after announcing wide-ranging, generational layoffs and cutbacks from BBC Online.

Listen to our interview…


— “When I arrived here, we had at least five different strategies for a single service.”

— “We can get out of the hamster wheel of keeping hundreds of different sites going 24/7.”

— “At least half of top-level directories will go. ‘Going’ could mean they get archived, ‘no longer updated’.”

— “606 doesn’t fit with our five editorial priorities – it wasn’t linked to anything we do on air or online.”

— “BBC Online has earned the right to be an equal platform to the radio or television platform.”

I hope my legacy is one where we have shipped some fantastic new products that have literally changed the course of broadcasting in this country and around the world.

“Overall, we were able to put troublesome projects back on track and get them to deliver some of the most amazing consumer propositions out there.”


Chris williams

Complete lack of business sense. The BBC gain a hold on the internet market in many sectors and instead of using innovation and common sense to make it earn lots of money they decide to throw money and opportunity down the drain.

Shall we all run our business’ like that? Buy land, build a house and knock it all down again before anyone moves in to.

Don’t close the sites; sell them to me so I can make them profitable within 6 months. It’s beyond bad business to close these sites before even trying the proven ways to make money from high volume media covered sites and services that the BBC run.

I have a mental and learning disability and could think of several ways to turn around the costs of the sites so why are these people not able to do it? No popular website should be unable to sustain itself financially

Dan Boz

“606 doesn’t fit with our five editorial priorities – it wasn’t linked to anything we do on air or online.”

Errr… apart from the football discussion programme 606.

Only radio (where the BBC started) but surely it counts. Oh… and maybe it’s sorta linked to the BBC covering a bit of sport now and then.

Rudy Jones

What exactly are “…generational layoffs and cutbacks…”? What generation got cut?

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