Auditude, which sells a platform used by a number of top sites to manage their online video ads, has raised $11 million in a second round of funding. Auditude says it will use the new funding to move into additional markets, including mobile video. The company has also hired Jeremy Helfand, who previously led United Online’s media group as its CEO. He is replacing Adam Cahan, who is joining soon-to-launch startup IntoNow as its CEO.
Auditude says its ad platform — which in part lets publishers “apply complex advertising rules like category exclusions, sponsorships, share of voice, composite ads, in-stream pods, ad pacing” — currently manages “billions” of monthly video impressions a month. Clients include Comcast (NSDQ: CMCSA), Dailymotion, Fox News, Major League Baseball and Sony (NYSE: SNE) Music. In September, the company added U.K. TV network Channel 5 to that list.
The company had previously raised $10.5 million in a funding round two years ago from Redpoint Ventures as well as Greylock Partners. This funding round was led by Granite Ventures. New investor Silicon Valley Bank also participated as did Redpoint and Greylock.