The Morning Lowdown 01-21-11

»  With even digital music sales flagging these days, it’s hardly surprising that Warner Music Group (NYSE: WMG), one of the four major record labels, has hired Goldman Sachs to search for possible buyers for the company. However, it is surprising considering that WMG is currently considering acquiring struggling UK label EMI. [Dealbook]

»  The FCC’s new rules on net neutrality pleased almost no one on either side of the political spectrum. But if Republicans try to dismantle it, the FCC has one staunch defender: Rep. Anna Eshoo, D-CA., who has been elected as ranking member of the Subcommittee on Communications, Technology and the Internet. [Mediaweek]

»  Huffington Post is launching an African-American section called Global Black in partnership with BET co-founder Sheila Johnson. [The Wrap]

»  Super Bowl ads aren’t just one-offs to be shown during the game (Feb. 6, in this case) anymore. E*Trade is planning a campaign — yes, yes, more talking baby day traders — across Facebook, Twitter and YouTube (NSDQ: GOOG), as well as a redesigned version of BabyMail, an e-mail service introduced last year. [NYT]

»  Facebook is testing out a fifth ad placement on photo pages in an attempt to try to squeeze in another paid promotion above the fold on the right-hand side of its site design. [ClickZ]

»  You knew this was coming: Rovio’s overwhelmingly popular Angry Birds mobile game is going to be an animated series on British TV. [Mashable]

»  After a special iPad app-only introductory issue of Martha Stewart Living was released in November, MSLO has begun monthly releases of the digital magazine. [A preview of the latest app issue is available here]