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The latest player to move into the crowded daily deals space: Google (NSDQ: GOOG). The search giant is set to soon launch its own daily deals service, according to a report in Mashable, which cites a fact sheet touting the offering that the company is already sending out to local businesses. Google will apparently advertise its daily deals, called Google Offers, both on its ad network, as well as on a new site it is launching.
Google tried to buy top daily deals player Groupon in December for $6 billion but was rebuffed. In the aftermath of that failed transaction, Google’s Marissa Mayer said indirectly that the company was considering using some of its existing resources to launch some sort of offers-type service.
From the Mashable report, it doesn’t appear that Google Offers has many — if any — innovative features. However, the service has the potential to be immediately competitive because of Google’s massive existing audience (In fact, Groupon and the other daily deal sites are all major advertisers on Google AdSense).
We’ve reached out to Google for comment and will update when we hear back. A Google spokesman tells us that the company is indeed reaching out to small businesses to get them to participate in what he calls a “test of a pre-paid offers/vouchers program.” He said he did not have additional details to share.