Kongregate Exile Raises Questions About the Android Market

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UPDATED. Flash-based game site Kongregrate found itself excluded from the Android Market today, but it’s still trying to figure out whether its exile is going to be permanent and if so, why it’s being singled out. The gaming site launched the Kongregate Arcade app earlier today, only to have it yanked after Google reportedly said that it violated the non-compete rules in the Android Market terms of service. Essentially, Google seems to be suggesting that Kongregate Arcade is a competing app store.

According to Jim Greer, the CEO of Kongregate — which was recently bought by GameStop — the Arcade may look like an app store, but it’s actually a web browser that connects to the Kongregate site, Greer told VentureBeat. In this way, the app allows users access to hundreds of free games and allows them to cache those games for offline play.

“It does seem like a pretty extreme distortion to call something that plays content in a browser to be the same thing as an application store,” Greer said. “By this definition, we don’t see why apps like the Kindle or other music apps aren’t across the line.”

Greer told Joystiq that he was confused and shocked, and said the decision to call Kongregate Arcade an app store was a “pretty extreme stretch.” Greer said he previously showed the app to people at Google, who were enthusiastic about having it available in Android Market, though he said they weren’t involved in the decision. He’s holding out hope that Google erred in its exclusion of the app, saying it already allows some game emulators that include hundreds of games.

I’ve reached out to Google for comment and hope to hear back soon. It’s possible that this could all be a misunderstanding — although VentureBeat seems to think that Google may be motivated by a desire to make room for its own gaming efforts. If this decision stands, it does strike a blow to Google’s arguments about how open Android is. That’s been a favorite talking point of Google executives in drawing a distinction between Android and iOS. Apple has taken its lumps on numerous occasions for denying apps for a variety of reasons though it has made efforts to be more transparent lately.

Denying Kongregate wouldn’t do any favors to Android’s reputation as a weak gaming platform compared to the iPhone. The platform is slowly getting bigger titles like Angry Birds, but it’s still not a priority for game developers. And while technically the app store competition argument may apply to Kongregate, it raises the question about what Google will do with other apps like Kindle that offer similar services.

Kongregate is still being promoted through GameStop and being sold through GetJar, which is able to sell games direct to Android users. That is still a nice distinction for Android, which allows third-party app stores to sell apps. But until the Kongregate app rejection is sorted out or the rejection proves to be a mistake, it leaves a lot of questions about the role Google is taking in Android Market.

UPDATE: Google responded with a statement standing by its decision to pull the Kongragate Arcade app. “Applications in violation of our policies are removed from Android Market,” Google said. The reasoning comes down to the fact that the Kongregate app, while it acts much like a browser, has the ability to cache games for offline play. That elevates it into a competing software distribution platform offering outside content, something the Android Market terms of service prohibits. It’s likely that a simpler app that listed Kongregate games and launched a traditional browser could get approved. Or if the games were submitted as individual apps, they would also fly. It seems a distinction is being made here between digital content like books or music and mobile apps, which is why Kindle and other services don’t appear to be in danger of being pulled.

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