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The Morning Lowdown 01-19-11

»  Ad tech firms Cross Commerce MediaClickable, MediaMath, and TARGUSinfo are forming the Consortium for Accountable Advertising, which they believe will help startups create a balance of power to that will reduce the dominance of companies like Google (NSDQ: GOOG) and Microsoft (NSDQ: MSFT). [TechCrunch]

»  Reuters (NYSE: TRI) has begun the second phase of its global expansion by striking a distribution deal with China Central Television. The news service will syndicate the state broadcaster’s content and scripted footage to more than 700 broadcasters across the US, Europe, Asia and Africa beginning next month. [Release]

»  PopDust, a new music news site that aims to put more bubble in the coverage of bubblegum music, has received roughly $1 million in funding from backers that include the father and son team of Kenneth (The Huffington Post chairman/co-founder) and Ben (Thrillist co-founder) Lerer. [NYT]

»  With MediaNews’ Dean Singleton stepping down as CEO, the change shows the impatience that its new owners have with newspapers’ as the only medium not to rise during last year’s recovery. [Newsonomics]

»  Publishers have tended to be a bit more suspicious about handing their inventory over to ad networks. So ad tech firms like Undertone have been going to verifiers like AdSafe to give it the clean bill of health. According to the AdSafe audit it performed on Undertone, just 0.31 percent of its inventory was classified as high risk. Putting it in context, AdSafe says about 15.4 percent of the inventory on ad exchanges is regarded as risky, while traditional ad networks contain 5.7 percent of highly questionable inventory.

»  Twitter is getting more multi-lingual — it just launched a Korean language version, its seventh tweetable tongue to date. [Mashable]