India Ad Net Komli Raises $15 Million For Regional Expansion


Following two fairly big acquisitions designed to expand its regional presence, Indian ad network Komli is preparing to do some deals. The Mumbai-based company, formerly the parent of supply side platform PubMatic, has raised a $15 million round led by Norwest Venture Partners (NVP). Previous backers, Nexus Venture Partners and Helion Venture Partners, also participated in the round.

Komli’s primary aim of raising this round was to build up its Digital Media Network and the Audience Measurement unit. In December, Magna Global projected India’s online ad spending to grow about 28 percent this year. The Asia Pacific region in general is also expected to experience continued growth this year, so Komli is well-positioned to capitalize on that.

Last summer, Komli bought Australian online rep firm PostClick as it continued to expand its reach across the Asia Pacific region

But Komli, isn’t just focused on its backyard. In October, it acquired Indoor Media, a UK-based firm helping clients market to ethnic minorities. Release

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