The Morning Lowdown 01-15-11


Credit: Corbis / Patricia Curi

»  Here’s one reason digital storefront Next Issue Media appears more active lately: Apple (NSDQ: AAPL) has told publishers that they can’t offer print subscribers free iPad replicas of their titles. The directive is one more reason publishers looking to Google’s Android as the place to start their tablet subscription offerings. [AppleInsider]

»  News Corp (NSDQ: NWS). is in talks to buy UK production company Shine, which is run by Rupert Murdoch’s daughter, Elizabeth. [WSJ]

»  The big news in the real this weekend was the ouster of Tunisia’s autocratic government in a popular uprising. Twitter is receiving a good deal of credit once again for playing a role in helping to organize the masses. Expect a lot of arguments and counter-arguments about the microblog’s role in this historic event in the coming days. [The Atlantic]

»  Publishers have had a wary relationship with ad exchanges, fearing that it gives ad agencies and marketers a bit more advantage and threatens their premium pricing. But as Ziff Davis showed a few weeks ago, magazine companies are starting to make peace with the process by coming up with their own ad exchanges. Now, NBC Universal (NYSE: GE), IDG and Time Inc. (NYSE: TWX) are working with ad agencies’ trading desks on ad exchange offerings.[Mediaweek]

»  Mobile has given publishers a second chance at making a substantive business out of digital media. But too many are making the same mistake they did the first time: repurposing content they have everywhere else, instead of creating something tailored to the medium. [Reflections of a Newsosaur]

»  As Gannett (NYSE: GCI) newspapers cut more newsroom staffers, observers are wondering about the ability of newspapers to continue to do more with less. [Morris, NJ Patch]

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