Bellwether: UK Internet Ad Budget Growth Is Slowest For 18 Months

Yep, the internet is still the medium capturing most new advertising decisions, in what remains a choppy overall ad economy, according to the IPA/BDO Bellwether’s panel of 300 marketing professionals…

Although the net balance of UK marketers’ budgets movements hit a year low of -5.4% in Q4 2010, the internet specifically came in +4%. But this was “the smallest rate in six quarters“, the report says…

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