Blog Post

RockYou Buys Social Game Developer Playdemic

Even more M&A activity in the soaring social games sector … RockYou, the heavily-backed social networking app maker, is buying Playdemic, a U.K.-based social game developer that is best known for Gourmet Ranch, a Facebook game which has more than 500,000 monthly active users.

RockYou is the 11th biggest developer on Facebook, although with the notable exception of Zoo World, much of its success on the social network to date has come from non-game apps like Birthday Cards, which lets users send e-cards to their friends on their birthdays.

RockYou says the Playdemic acquisition gives it “extensive game development talent.” The Playdemic team will operate independently and work on developing new social games for RockYou.

Financial terms were not released. RockYou has raised $127 million, including, most recently, $10 million in a funding round in June, which it said it would use to expand in Asia.