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iPad owners are shifting their online reading time out of work time and in to prime-time TV hours, according to fascinating analysis from ReadItLater, a web articles bookmarking service.
Although articles bookmarked by non-iPad owners are read fairly consistently throughout the day on computers, iPad owners largely limit their computer reading time to their lunchtime and instead read articles on iPad during the evening, the analysis shows.
“When a reader is given a choice about how to consume their content, a major shift in behavior occurs,” says ReadItLater’s blog. “They shift that content to prime time and onto a device better suited for consumption. It’s the iPad leading the jailbreak from consuming content in our desk chairs.”
Of course, these results could be skewed because ReadItLater’s users are already predisposed to bulk-timeshifting their content consumption for later reading – that’s what ReadItLater is for. We also would like to see some analysis of consumption patterns generally, and not just through ReadItLater.