Cox Digital Solutions, which was just created this week to house the combined Adify and Cox Cross Media units of Cox Enterprises, is adding another company to the fold. The Atlanta publishing and broadcast company is acquiring IB Local Network, which is the business and advertising sales group of Internet Broadcasting. Terms of the deal were not disclosed.
Cox Digital Solutions, a division of New York-based Cox Reps, has been trying to refine its local online focus at a time when most major media companies are trying to quickly ramp up efforts in a space that in past years has been largely relegated to directories’ services like Yellow Pages. Established media entities like Cox Digital’s parent, the owner of the Atlanta Journal Constitution as well as TV and radio stations, have tended to ignore smaller marketers like plumbers and pizza parlors as they concentrated on larger retail advertisers. But the rise of hyperlocal efforts, such as AOL’s big push with its Patch network, has helped train companies’ sights on building up the numbers of small businesses in their backyards.

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