Only a day after Groupon said it would expand aggressively abroad through the purchase of three daily deals services in India, Israel and South Africa, rival LivingSocial is following suit. The company is buying a majority stake in deals service Let’s Bonus, which in addition to its home country of Spain, has operations in Italy, Portugal, Argentina and Mexico.
The investment comes a month after Amazon invested $175 million in LivingSocial. At the time, LivingSocial said it would use some of the cash to continue its expansion into additional international markets. It will now be in ten, including Australia, where it bought a majority stake in deal site Jump On It in November. Groupon now offers its deals in 40 countries.