Paper.li, which lets users organize links they find on Twitter and Facebook into their own newspaper-style webpages, has raised $2.1 million in a funding round. The Swiss startup says it will use the funding in part to establish operations in Asia and the U.S., where some of its existing team will be moving this year.
Parent SmallRivers launched the Paper.li service last summer and says users are already publishing 140,000 “daily newspapers,” which reach two million unique visitors a month. (I’m obviously only one user but I’m seeing more and more Twitter links to papers created on Paper.li seemingly by the day).
SmallRivers had already raised $1 million in seed funding two years ago and followed that up with more backing over the summer from investors including German internet company Econa when it was preparing to launch Paper.li, according to this TechCrunch report. The latest funding comes from Highland Capital Partners, SoftBank Capital and Endeavor Vision. Some more details in this release.