Comcast’s Gilford Jumps To ABC As SVP, Digital Media

Digital entertainment vet Karin Gilford is switching from Comcast Interactive Media (NSDQ: CMCSA) to Disney/ABC (NYSE: DIS) Television Group. As SVP-digital media for ABC, Gilford will be responsible for the network’s initiatives across platforms from to mobile and interactive. She will be based in Burbank, reporting to Albert Cheng, who heads digital as group EVP.

Gilford joined Comcast in 2008 as SVP of Fancast after eight years at Yahoo (NSDQ: YHOO) in various senior roles. Most recently, she was SVP of online media at CIM.

CIM has been going through a series of changes as Comcast prepares for the merger with NBC Universal (NYSE: GE) now pending regulatory approval, with some of its assets moving to the new entity and CIM shifting to the cable operations. Amy Banse, who was president when Gilford joined, is taking on a new role with Comcast’s investments, heading a Silicon Valley-based equity fund, while Matt Strauss heads the “new” CIM. NBCU’s Lauren Zalaznick is slated to head all digital operations for the combined company as chairman of NBCU Entertainment & Digital Networks and Integrated Media.