Now that Tremor Media has spent the past year trying to position itself to capture more of the ad dollars that are expected to flow into online video this year, the company has made a big hire to help it strike some big brand deals. Melinda McLaughlin is leaving her post as SVP for corporate marketing at A&E Television Networks to become Tremor Media’s CMO.
According to Magna Global’s ad spending forecast last month, online video ad spending is expected rise 19.6 percent annually over the next five years. A number of companies in the space of have been racing to take advantage of that, such as SpotXchange which raised a $12 million funding in December.
The hiring of McLaughlin at Tremor comes two months after the company’s acquisition of streaming video ad placement service ScanScout and less than a year after raising a $40 million fourth round funding.
McLaughlin spent more than a decade at A&E. During her time at the cable network, she held executive posts in sales, marketing and consumer research. As SVP of corporate marketing, she was effectively the head of AETN’s in-house ad agency, where her main responsibility involved shaping the company’s brand positioning following the merger with Lifetime Networks last year. Before that, she worked on the media agency side of the ad business at the former D’Arcy Masius Benton & Bowles (now Starcom MediaVest Group) and then Jordan McGrath Case & Partners (now Arnold MPG).