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Social Media Measurement Firm Klout Raises $8.5 Million

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Klout, a company that markets online influence measurement services, has raised $8.5 million as social media ad spending is expected to be in even greater demand. The round was led by the Kleiner Perkins Caufield & Byers Fund with participation from Greycroft Partners. A number of angel investors were also included, such as ff Asset Management, Paige Craig, Howard Lindzon, Thomas McInerney and Bobby Yazdani. With this latest round, Klout’s now has raised more than $10 million to date. Release